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3K is a global brand. Brand matters to everybody. It helps make a positive overall impact.

To create a brand in the fashion industry is very important as it helps customers to identify with them as a partner they can rely on. Even studies have consistently proven that all other things being equal, people yet prefer to buy brands that they know and trust.

Strong brand creation can helps a company command respect; growth in market share; reduce cost of sales; making it more competitive as well as to command a price premium in the market.

Branding definitely takes a cost to maintain but these costs are well paid-off and rewarded in the long-run.